A custom web project takes into account your company's goals for
the website. It goes beyond the brochure website most often seen
on the internet.
Here are a few example of designing a custom website
that meet specific goals:
1. To generate leads for your service, it may
be appropriate (depending on your service) to request your prospect
to complete an inquiry form for more information. A different approach
may be to request your prospect to enter their name and email address
to view your multimedia presentation. Either way you have captured
your prospects contact information which you can use to follow up.
Search engine marketing
may be your best option to drive traffic to your website.
2. To sell product(s) online, it's imperative
that you create a sense of trust and provide a shopping experience
that leads the customer through the checkout process with ease.
The most effective way to build trust is to display your customers
raving testimonials on your website in a way your visitors will
be inclined to read them. We can help you design a shopping experience
that will suit your needs. Targeted marketing through mail in conjuction
with search engine marketing
can drive traffic to your website while you expand your cusomer
list to create email marketing campaigns for repeat business.
3. To drive traffic to your business location,
it will be most effective to create an incentive program on your
website. Discounts is "a way" to accomplish this. Other
options may include selling certificates with a bonus service or
premium, offering a club membership, special offer if you reserve
or make an appointment now, etc. Whatever you decide the incentive
is, the object of the incentive is to acquire at least an email
address to be able to follow up and promote later. Marketing to
this group vary significantly depending on the business.
Each one of the above examples will require a different
approach in the design process. If we can assist you in planning
your website please let us know.
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