What is Search Engine Optimization?

If increasing visitors to your website is important to your business, then search engine optimization must be part of your internet marketing arsenal.  SEO for short, is the practice of improving the visibility and relevancy of your website for a topic or more specifically a keyword (or group of keywords) on Search Engine Result Pages (SERPs).

Search Engine Optimization Diagram

Do you offer products and/or services that people want but can’t find you online? Are your competitors taking all your would be customers and hurting your bottom line?

Well, this is where we will help you. We understand what search engines are looking for on your pages and how to make your pages relevant to the top search engines: Google, Yahoo and Bing.

We also recognize that working with you outperforms working for you. To that effect, we aim to maximize your off-line marketing efforts with your online marketing strategy to produce the most profitable results.

How do we optimize your pages?

Search engine optimization is not an exact science. The list below represents a glimpse of the work involved in optimizing your website:

  1. We discuss your business, existing marketing, products and services, and goals
  2. We perform a website audit. This analysis uncovers obvious (and not so obvious) errors like broken links, server errors and timeouts, duplicate content and search engine specific scripting mistakes on your website. In total 44 items.
  3. Depending on your goals we discuss running a PPC campaign or developing a keyword list for SEO that will meet your goals
  4. We check your current rankings. This will be the baseline upon which we measure our effectiveness
  5. Now we start our optimization efforts. This includes making changes to your website, writing search engine friendly content, link building through various creative methods, spying on your competitors for insights (sneaky right?), using your social media properties in creative ways, and submitting your website to online and mobile directories that matter to name a few.
  6. We send you a comprehensive report (monthly)
  7. We set aside an hour to go over the following month’s strategy with you

Complimentary Consultation

Every company presents its own dynamics and we welcome the opportunity to sit down with you to discuss your search engine optimization needs. Contact Luis Garcia TODAY to get your pages at the top of Google, Yahoo and Bing at (760) 534-9696.