Engaging customers is at the core of every business transaction. What social media brings to the equation is the ability to engage customers and prospects with your business as they go about their daily lives. Social media sites like Facebook, Twitter, Pinterest, LinkedIn, etc. allow people to Like or Follow your business and receive feeds or notices from you at their request, giving you the opportunity to open the lines of communication… and trust!
Your social media marketing strategy then becomes the simple (or not so simple) task of feeding your followers with information they will enjoy, endorse and share.
How to Developing a Social Media Strategy
One of the most important factors to social media success is the ability to engage our audience in the various social media outlets. What we mean by engage is any activity stemming from a post or update on a social media outlet. LIKES, SHARES and COMMENTS are all forms of engagement on Facebook. Others would be RE-TWEETING on Twitter, RE-PINING on Pinterest, ENDORSING on LinkedIn, etc.
Posting information on the social networks is simply not enough. The strategy must evoke an emotion that results in engagement. Here are some tips:
- Use pictures. We’ve all heard the cliché… “A picture is worth a thousand 1000 words”
- Offer tips and tricks of the trade
- Solve problems
- ASK followers to take action: LIKE, FOLLOW, RETWEET, etc.
Social Media Marketing Services from CaveMedia
Social media marketing is part of a broader SEO marketing strategy and includes more than staying connected via Facebook, Twitter or LinkedIn. Other forms of social engagement – where you or your business can interact with customers and prospects – include review sites like Yelp, news sites, blogs about your industry and Youtube to name a few.
Our goal is to connect, interact and maintain a top of mind awareness between your business and your customers and prospects.